Services

We offer the following services:

Each of these methods offers a means of understanding end-user behavior and improving the user experience. Often a combination of methods will be the best solution.

Usability Testing

What it is:
Test your site by observing representative users performing key tasks on your system. The purpose is to learn what areas work well and what areas cause difficulty. It can be done in a number of ways: remotely, through informal observations, in controlled lab environments.
Outcome:
Direct information about the areas that work well and areas that cause difficulty. Recommendations for improvements that that are based on user-driven data.
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"Let the user drive" Informal Usability Testing

What it is:
Observe people using your site to look for information they need or use on a regular basis rather than completing pre-defined tasks. The purpose is to hear, in their own words, what people are looking and observe where they run into difficulties as well as what sections work well. This is particularly effective when gathering information on an existing site that has been garnering complaints. It can be done in a number of ways: remotely, in people's offices and homes, or in controlled lab environments.
Outcome:
Qualitative data about how people perceive and use your system as well as information about the areas that work well and areas that cause difficulty. Recommendations for improvements that that are based on user-driven data.
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Prototyping

What it is :
Test representative users performing key tasks on a mockup of your system as part of your development process. The purpose is to identify and fix problem areas before development is completely underway. Prototype testing can be done using a variety of mediums such as paper sketches, linked powerpoint slides, or HTML code.
Outcome:
Data, rather than guesses, to guide the development of new systems.
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Effectiveness Evaluation

What it is :
A combination of techniques to learn how well your system is serving its audience. Typical evaluation methods include interviews, observations of people using your product, surveys, web log reviews, and support-desk requests analysis.
Outcome:
A rounded portrait on how well your system works; concrete information to guide a redesign process.
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Expert Review

What it is:
Measuring your system using against industry accepted best guideline practices to identify strengths and weaknesses.
Outcome:
An objective review of your system. Focused design recommendations for concrete usability improvements. This method also offers quick turnaround for situations where there is limited time for identifying problems and determining fixes.
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User Interface Design

What it is:
Capture, in key screens, the user experience including navigation elements, information hierarchy, and screen flow.
Outcome:
A design that meets both your users' goals and your business objectives.
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Audience Analysis

What it is:
Gather data about your users. Learn about their behaviors and expectations in order to build systems that are intuitive for them. This can be done with different techniques (surveys, interviews, analysis of web logs) depending on the needs of the project.
Outcome:
Information for building user-centered systems.
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Competition Comparison

What it is:
Evaluation of the competition, particularly from a usability and user experience perspective.
Outcome:
Targeted design recommendations for honing your system to exceed that of your competition.
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Section 508 (Accessibility) Assistance

What it is:
Guidance for your team on satisfying Section Mentoring on satisfying Section 508 (federal accessibility guidelines) and the W3C Web Accessibility Initiative.
Outcome:
Increased usability and accessibility for disabled users of your system.
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Usability & Interaction Design Training

What it is:
Hands-on workshops with your teams
Outcome:
Concrete solutions for improving your designs, and your team learns methodologies and principles to make designs more usable.